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PRIVACY POLICY

Effective Date: 13/10/2025

1. Who We Are

AllForm Active operates as an online store selling fitness clothing, gear, equipment, and electronics, including smartwatches and smart rings. Our store is hosted online via Wix and ships products worldwide, including to customers in the European Union (EU), the United States (US), the United Kingdom (UK), and other international locations. 

 

Protecting your personal data is a top priority. This Privacy Policy explains how we collect, use, and safeguard your information in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

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You can contact us at:
Email: sahelsoltani14@gmail.com

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2. Personal Data We Collect

We collect the following categories of information:

  • Identity Data: Name, title, and date of birth (if provided)

  • Contact Data: Address, email address, and phone number

  • Account Data: Login details, order history, and preferences

  • Payment Data: Credit/debit card or PayPal details (processed securely by third-party payment providers)

  • Technical Data: IP address, browser type, operating system, device information, and website usage data

  • Marketing Data: Newsletter subscriptions and marketing preferences

We collect data directly from you (when you register, place an order, or contact us) or automatically through your device.

 

3. How We Use Your Data

We use your personal data to:

  • Process and deliver your orders

  • Manage payments and prevent fraud

  • Provide customer support

  • Send order updates and notifications

  • Improve our website and services

  • Send marketing communications (only if you have consented)

  • Comply with legal and tax obligations

 

4. Legal Basis for Processing (UK & EU)

We process your personal data under the following lawful bases:

  • Contractual necessity: To fulfill your order

  • Legal obligation: For record-keeping and tax compliance

  • Legitimate interest: To operate and improve our business

  • Consent: For marketing or optional cookies

 

5. Cookies

Our website uses cookies and similar technologies to enhance user experience, remember preferences, and analyze traffic. You can manage or disable cookies in your browser or via our cookie banner. See our Cookie Policy below for more details.

 

6. Third-Party Service Providers

We share data only with trusted partners, such as:

  • Wix – website hosting and security

  • PayPal and payment gateways – for payment processing

  • Dropshipping suppliers and couriers – for product fulfillment

  • Marketing and analytics providers – to improve website performance

All partners are required to handle data securely and lawfully.

 

7. International Transfers

Your data may be transferred outside the UK or EEA (for example, to Wix or PayPal servers).
Where this occurs, we ensure that appropriate safeguards (such as UK International Data Transfer Agreements or Standard Contractual Clauses) are in place.

 

8. International Customers (Including the United States)

If you are located outside the UK or EU (for example, in the United States), by using our website and providing your personal information, you consent to the transfer and processing of your data in the UK and/or EEA.
We apply the same protections and privacy principles to all customers, regardless of location.

 

9. Data Retention

We keep your personal data only as long as necessary to fulfill your order and comply with legal requirements—normally up to 6 years for accounting and tax purposes.

 

10. Your Rights (UK & EU GDPR)

You have the right to:

  • Access your data

  • Request correction or deletion

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request data portability

  • Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

 

11. Contact Us

If you have any privacy concerns or wish to exercise your rights, contact us at:
Email: sahelsoltani016@gmail.com

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